Copywriting is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action. The goal for a copywriter is to create remarkable content that the reader finds valuable and makes them want to take the recommended action.
If you want more sales, leads, subscriptions and profits… you need better copy. Not even good copywriting…you need great copywriting. Copy that commands attention, engages your audience, and connects at an emotional level. You need strong and targeted copy that speaks clearly to your audience in a language that they can relate to and understand. It’s really pretty simple:
1. Effective content educates
Content that sells is content that makes itself useful.
2. Effective content has personality
Your website needs to be reader-friendly. It needs a consistent voice and personality.
3. Effective content has a great headline
Great headlines make it easy for readers to share your content. They attract more links, social media sharing, readers and customers.
4. Effective content keeps SEO in mind
Creating content that’s both educational and reader-friendly has huge SEO benefits. Effective content works for human readers first and search engines second.
5. Effective content puts the reader first
All of the “rules” of great content marketing come from one rule: put your audience first.
I spend a tremendous amount of time carefully researching everything there is to know about your product, your industry and your target audience. This lets me know who I am talking to and what they want to hear. Based on the findings, I write focused copy directed at your audience and industry.