When a visitor lands on your web page you have just one shot (anywhere from 3-7 seconds) to explain why your products or services are their best choice and why they should trust you. Don’t waste it! The impact of the first impression will determine the length of the first visit and whether there will be a second. My job is to grab their attention and lead them to action.
- Well phrased, persuasive messages
- Benefits-driven language
- Powerful headlines that attract attention
- Effective prioritization of messages
- Clear calls to action
- Quality web content for both internet users and search engines
- Landing Pages
- Product Descriptions
- Keyword optimization for SEO
- 100% unique, original content
During the course of my career(s), I have been entirely invested in the marketing side of the companies. I have built and managed a multitude of websites, most recently working with WordPress. Over the years I have provided content for companies I have consulted with and for my own websites. I consider my specialty to be product descriptions, catalog content and ecommerce. During my wholesale years, I provided product descriptions for top retailers like The Boston Museum of Fine Arts, Smithsonian Museum, The Discovery Channel, eZiba, Gump’s and Cost Plus World Market.
Over the years I have also worked as a consultant to many startups and small businesses, assisting in website design and copywriting. These have ranged from shoes to residential care facilities, landscape maintenance to fine art. You could say my copywriting work has been as varied as my interest.