The Secret to Email Campaigns:
Basic to all marketing campaigns is email marketing. Companies should always stay connected to their customers and target audience. Regardless of whatever other methods you choose to use, webmails, e-blasts or whatever you choose to call them are integral to your companies communication. Email campaigns are still considered the number 1 return on investment in marketing.
Send Personalized Email
Customers don’t want to be treated like nameless faces. If you can segment your mailing list based on purchases, preferences, age, area of country … whatever, it will make the customer feel like you are speaking directly to them.
Allow Your Customer to Decide How Often they Hear from You
Customers want to hear from you. They signed up, but they do not want to be bombarded. Include a way for the customer to choose how often they receive emails. Did you know that 54% of the average person’s inbox is taken up by promotional emails?
It’s pretty clear, mobile is the way of the future. If you are not optimized for in, in email and on your website, you are losing potential customers. Somewhere between 50% and 65% of all email is first opened on a mobile device.
Test your Strategy
Run A/B tests to check that Stats and see what is working and what is not.